Shopping guide
Authentic Reds Apparel, Adidas Collections and Supporter Gifts Direct from Anfield
Whether you are picking up the latest matchday kit, browsing retro shirts, or ordering club gifts for the festive season, buying direct from the Official Liverpool FC Online Store ensures authentic merchandise and supports the Reds directly.
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Meet the merchant
Official Kits, Training Wear and Adidas Collections
When investing in a new football shirt or performance jacket, buying directly from the Official Liverpool FC Store provides absolute peace of mind. Every Home, Away, and Third kit in the lineup is 100% authentic merchandise supplied in partnership with Adidas. Beyond the primary match kits, supporters can browse complete goalkeeper strips, pre-match warm-up tops, and technical training gear designed for moisture management and pitch performance.
The online shop also hosts coveted Adidas lifestyle collaborations and heritage lines, including the OG 2.0, Originals Teamgeist, EQT, and Spezial ranges. These collections merge archival football culture with modern streetwear silhouettes, offering fans subtle ways to represent the Reds away from the pitch. If you are ordering personalised shirts, ensure squad player names, custom text, and league badge choices are thoroughly checked prior to basket checkout.
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Offers and conditions
| Offer | Value / code | Conditions |
|---|---|---|
| MEMBERS SAVE 10% SHOP EXCLUSIVE LFC LABEL FASHION Source |
10% off | SHOP EXCLUSIVE LFC LABEL FASHION |
| MEMBERS SAVE 10% Source |
10% off | MEMBERS SAVE 10% |
| 10% off, Join today Customer Service Source |
10% off | Customer Service |
| 10% off all qualifying, full-price items attached to that transaction – excluding the membership itself. If you already have a registered, active membership, you can still purchase additional memberships as gifts. To become an active Member for season 2026/27, you must activate your voucher to utilise the benefits throughout the season. Source |
10% off | If you already have a registered, active membership, you can still purchase additional memberships as gifts. To become an active Member for season 2026/27, you must activate your voucher to utilise the benefits throughout the season. |
| 10% discount is not available for Little Liver Members. Is there a ‘maximum spend’ on my 10% Retail Discount? Source |
10% off | Is there a ‘maximum spend’ on my 10% Retail Discount? |
| 10% discount on a total of £2000 worth of products throughout the season. Your All Red Membership discount is only valid on items you purchase from us up to a cumulative value of £2000 per season. Customer Service Source |
10% off | Your All Red Membership discount is only valid on items you purchase from us up to a cumulative value of £2000 per season. Customer Service |
Before ordering, check price, stock, shipping, returns, and offer terms on the merchant checkout page.
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Featured picks
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Before you order
Festive Gifting, Toys and Matchday Essentials
The LFC gift catalogue caters to supporters across all generations, making it an essential hub for seasonal shopping. The collection covers dedicated sections for infants, junior fans, and adult supporters, spanning winter loungewear, plush stadium cushions, branded watches, jewellery, and signed memorabilia authenticated by the club. For the holiday period, the merchant regularly introduces extended Christmas returns to make early gift buying worry-free.
For younger fans, the toys and games department includes club board games, construction sets, and matchday soft toys that keep the Anfield atmosphere alive at home. When purchasing seasonal items, keep delivery deadlines in mind and always check stock levels and basket shipping rates on the official checkout screen to avoid last-minute delays.
All Red Membership Discounts and Order Terms
Being an active Liverpool FC Member offers tangible financial savings when shopping online. Registered All Red Members receive 10% off qualifying, full-price items attached to their transaction. However, shoppers should note specific policy parameters: to access your benefits throughout the 2026/27 campaign, you must register and activate your membership voucher beforehand. The membership product itself does not qualify for the 10% reduction, though active members may purchase additional memberships as gifts.
The club maintains clear rules regarding spending limits: the 10% All Red Membership discount is valid on products up to a cumulative spend of £2,000 per season across qualifying items. Furthermore, the 10% discount is not available for Little Liver Members. Before completing your order, verify your logged-in member account status, current stock availability, shipping options, and applicable return terms on the store checkout page.
- Verify kit personalisation details and size guides carefully before placing your order, as custom name and number prints cannot usually be modified.
- Activate your All Red Membership voucher prior to shopping to ensure your 10% discount applies correctly to eligible full-price basket items.
- Confirm final pricing, dispatch times, delivery charges, and returns eligibility on the official merchant checkout page before completing payment.
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FAQ
How do I get the 10% Liverpool FC Member discount?
Active All Red Members receive 10% off qualifying, full-price items online. To receive your discount, ensure you have activated your membership voucher for the 2026/27 season and log into your connected account before checkout.
Are there exclusions to the LFC All Red Member discount?
Yes. The 10% discount cannot be applied to the purchase of memberships themselves, and it is not available for Little Liver Members. Additionally, the discount is capped at a cumulative spend of £2,000 worth of qualifying products per season.
Can I return personalised Liverpool shirts?
Personalised shirts featuring custom names, numbers, or specific player printing generally cannot be returned or refunded unless there is a manufacturer fault. Always verify sizing and spelling before confirming your purchase.
Does the Official LFC Store offer Click and Collect?
Yes, free Click and Collect is available for eligible UK orders, allowing you to collect your merchandise conveniently from participating store locations.
Where should I check final delivery costs and returns policies?
Always verify final shipping options, international delivery rates, extended seasonal returns windows, and stock availability on the official merchant checkout page before completing payment.
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